AGENTIC·ENDORSEMENT
FAQ

Frequently asked questions

01 / QUESTION

What is an Agentic Endorsement?
An Agentic Endorsement is when an AI assistant explicitly names and recommends a specific business in its answer. A named recommendation — not a category, not a hedge. Endorsements are earned against a published specification and recorded in a public registry, so anyone can verify them.

02 / QUESTION

How is Agentic Endorsement different from AEO?
Answer Engine Optimization (AEO) is the work: making a business understandable and citable to answer engines. An Agentic Endorsement is the result: an AI agent naming and recommending that business. Platforms like itstru.ai measure whether the endorsement is actually happening.

03 / QUESTION

Is this related to insurance policy endorsements?
No. Some insurers sell "agentic AI endorsements" — policy riders that cover AI-agent risk. Same words, unrelated product. An Agentic Endorsement, as defined here, is an AI assistant naming and recommending a specific business.

04 / QUESTION

How does a business get endorsed?
By meeting the specification: machine-readable identity, provable claims, an answerable surface, and maintained discovery data. The registry lists every verified business with dated evidence. Advisories like ANSWER (wearetheanswer.ca) prepare businesses to get there.

05 / QUESTION

Who maintains this standard?
Two organizations maintain the standard. itstru.ai is the engine: it measures whether AI assistants recommend a business. ANSWER (wearetheanswer.ca) is the advisory: it prepares businesses to earn the endorsement.

06 / QUESTION

How is Agentic Endorsement different from SEO?
SEO got a business ranked on a results page. An Agentic Endorsement is the AI naming and recommending that business directly in its answer. SEO optimizes for a position among links; an Agentic Endorsement is earned against a published specification and can never be bought. They are a stack, not a substitute: SEO makes you findable, AEO makes you quotable, and an Agentic Endorsement makes you recommendable.

07 / QUESTION

What is the Agentic Endorsement Score?
The Agentic Endorsement Score is a single number for whether AI endorses a business, measured against the four criteria of the specification and verified from the outside. Its principles are fixed and public: transparent, never for sale, externally verifiable, and dated and re-scored. The full scoring methodology publishes in Q1 2027; the measurement exists today through itstru.ai.