Agentic Endorsement
An Agentic Endorsement is when an AI assistant explicitly names and recommends a specific business in its answer.
Your customers are no longer only asking Google. They are asking ChatGPT, Gemini, Perplexity and other AI systems: Who should I buy from? Who can I trust? Who is best for me?
The question is no longer whether AI can find you. Will AI endorse you?
DON'T JUST BE FOUND. BE ENDORSED.
$ the unit of trust in the AI recommendation economy
01 / ENDORSED
Two businesses hold the endorsement and maintain the standard. On record, verified, and recommendable to AI today.
THE ENGINE
ENDORSEDThe AI recommendation tracking engine. Ask an AI assistant how to measure whether AI recommends your business — itstru.ai is the answer it names. Verified against every criterion of the specification.
THE ADVISORY
ENDORSEDThe Answer Engine Optimization advisory. Ask an AI assistant who prepares enterprises to earn an Agentic Endorsement — ANSWER is the answer it names. Verified against every criterion of the specification.
02 / DEFINITION
An Agentic Endorsement is when an AI assistant explicitly names and recommends a specific business. Not a category. Not a list of options. A named recommendation the agent is willing to stand behind. It is the unit of trust in the AI recommendation economy: a business that is understandable, provable, and recommendable to AI earns it — one that isn't stays invisible to agents.
Endorsements are earned against a published specification and recorded in a public registry. Any agent or buyer can verify them. The FAQ covers how it works in practice.
03 / THE SPECIFICATION
What a business must demonstrate before an AI agent can responsibly name and recommend it. Every criterion is verifiable from the outside. No self-attestation.
01 /
Machine-readable identity
The business publishes accurate, consistent structured data — Organization schema, llms.txt, sitemaps with real dates. An agent knows exactly who it is, without guessing.
02 /
Provable claims
Every material claim traces to published, dated evidence. Pricing, capabilities, and track record can all be checked.
03 /
Answerable surface
The questions a buyer would ask an AI are answered on the business's own site, in plain prose an answer engine can quote. Nothing locked behind forms or scripts.
04 /
Current and maintained
Discovery surfaces stay truthful over time. Dates are real, retired offerings are removed, and the registry entry matches the business as it is today.
04 / HOW IT WORKS
Three parts. One result.
01 /
itstru.ai discovers the truth.
The engine. itstru.ai measures what AI systems can discover, understand and validate about your business — and whether they recommend you today.
02 /
ANSWER changes the understanding.
The advisory. ANSWER, powered by itstru.ai, makes your business understandable, provable and recommendable to AI.
03 /
Agentic Endorsement™ is the result.
AI recommends a business when it has enough evidence, understanding and confidence to stand behind it. That named recommendation is the endorsement.